Around half of Quocom's business comes from providing services to Marketing Services companies. This happens in two ways:
Quocom, in effect, 'white labels' its services so that
Marketing Services companies can be seen to be adding value to
what they provide to their clients.
Quocom helps Business Consultants give comprehensive advice on Sales and Marketing. We enable you to provide complete costed strategies that address your client's business objectives.
We enable a Business Consultant to provide actionable advice on improving Marketing ROI, often a client's largest and and most unaccountable area of costs. In addition, we supply the tools to measure the effectiveness of the subsequent Marketing activities. This demonstrates the benefits of the advice which help to deepen the relationship with your client.
Quocom can extend the expertise a Digital or CRM Agency provides its clients. This helps deepen and extend the client relationship and, of course, tends to increase your agency's profits. Quocom can help your agency move beyond being recognised mainly for your great ideas and programme delivery, to being valued for providing your clients with a measurable return on investment.
Quocom's expertise can really make a difference to your clients' perceived value of your agency in the following areas:
Quocom can provide a more incisive understanding of customers and the buying process, to improve creative briefs. We can produce market segmentations combining attitudes, demographics and behaviour.
Quocom can deepen a Creative Agency's relationship with their client by developing strategies around creative ideas that give a costed delivery plan with quantified objectives.
Quocom adds value to what a Media Buying Agency offers by helping it utilise more sources of information to make better buying decisions.
It can improve the accuracy of targeting the correct audience through all the different available media channels. For instance, "Supermarket Heavy Shoppers" might need to be targeted through Outdoor advertising. Rather than relying on the gross simplification of using demographics, at Quocom we use our data fusion techniques to transfer the target definitions between different media research databases.
The cost-effectiveness of buying plans can be improved by providing tools which allow planning based on past results rather than purely relying on volume of names, ratings etc. For example, see case study in right panel.
Quocom can extract the maximum learning from the multivariate data produced in Market Research. We use the full range of standard analytical techniques such as:
We have developed a number of techniques of our own. One of the most useful applications of these techniques is to produce market segmentations which produce more discriminating categorisations of customer and prospect groups.
Another way Quocom can add value to what your Market Research Company offers is through Data Fusion. For instance, if a client commissions some research to better understand their market, and this leads to a market segmentation, how can they use this improved understanding to deliver marketing more cost-effectively? Typically, the segmentation has to be greatly simplified, e.g. expressed as simple demographics, in order to be reproduced on the data sources used to buy media. Quocom's Data Fusion techniques address this problem and preserve more of the differentiation within the original research. This makes the research of more value to your client.
Quocom can give added value to an Information Service Provider; we can develop and provide embedded tools to help your clients get more profitable use from the data they access. For example:
Quocom can also develop Data Matching and Data Fusion tools which help an Information Service Provider to link datasets in a way that gives its clients greater learning and insights.
